Repeat yourself past comfort

Why this rule exists

By the time a message feels tired to you, most of your team is hearing it clearly for the first time. You live inside the strategy all day; they catch it in fragments between their own work. The point where you're bored of saying something is roughly the point where it's starting to stick. Managers consistently underestimate this and assume that because they said it once, in one meeting, it's now shared understanding. It isn't. Repetition, across formats and weeks, is how a message becomes something a team actually holds.