Twenty-one rules for leading a team on warmth and high standards at the same time. Written for people who suspect decency and winning are not opposites.
4 chapters · 21 rules
This book takes its spirit from the television series Ted Lasso — an outsider coach who treats kindness as a method rather than a mood — and turns that spirit into rules you can actually follow on a Monday. Nothing here is quoted from the show, and none of it is authorised by or affiliated with it. The rules are one author's opinion about leadership, assembled from the show's central argument: that curiosity, plain speech, and stubborn belief in people are compatible with demanding a great deal from them. Drafted with Rulebound AI from the brief: “Create a rule book based on Ted Lasso”, then edited by the author.
For anyone who has just been handed a team they did not build and cannot fire.
Revised edition.
Initial publication.
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